B2B marketing automation: Do German-speaking hidden champions use the opportunities of marketing automation?
(Written in German)
If you are interested, please inquire, I will then send you the thesis.
The How To Sell Big Book-Serie
How To Sell Big on WeChat
WeChat, as an application from Tencent, is China’s largest social media channel. This book explains how the Chinese social media channel can be used for marketing of individual entrepreneurs and companies.
How To Sell Big on Weibo
How To Sell Big with Free Books
Free e‑books are a strategic element to grow business through viral marketing. This book covers strategies and distribution platforms for distributing free e‑books for lead generation.
This book deals with the keyword research for online marketing activities. The right keywords are a decisive factor for the ranking position of websites in the search engines Google and Bing.
Blogs and Websites
The blog b2b-marketing.click shares insider tips and know-how about online marketing and process automation.
Besides, the smart fiction story “Push2Peak — The story of the company Niegel&Nagelneu” is told. In this story, the medium-sized mechanical engineering company Niegel&Nagelneu, which is about to go bankrupt, finds a new way to develop new markets and win new customers via the internet using tools, experts and strategies of online marketing.
For this story, interviews with experts from all business areas are conducted, which are then transformed into fictional conversations with the main characters of the story. Thus the managing director Carl Ernst Oberhaupt talks to management consultants, the marketing department manager Mark Etinger goes to seminars and meets speakers from the field of online marketing, the sales director Volker Vertrieb meets renowned customers and the accounting department, led by Doris Dauer, makes telephone calls in search of help to automate processes.
In addition to the individually published chapters, further articles explain strategies, existing tools or clarify processes.
(Blog only available in German)