Publications

Master’s thesis

B2B mar­ket­ing automa­tion: Do Ger­man-speak­ing hid­den cham­pi­ons use the oppor­tu­ni­ties of mar­ket­ing automation?

2019

(Writ­ten in German)

If you are inter­est­ed, please inquire, I will then send you the thesis.

The How To Sell Big Book-Serie

How To Sell Big on WeChat

WeChat, as an appli­ca­tion from Ten­cent, is Chi­na’s largest social media chan­nel. This book explains how the Chi­nese social media chan­nel can be used for mar­ket­ing of indi­vid­ual entre­pre­neurs and companies.

How To Sell Big on Weibo

Wei­bo, the social media chan­nel of the Sina Wei­bo Corp. is the largest micro-blog­ger ser­vice world­wide in terms of user num­bers. This book explains how to use and oper­ate Wei­bo for mar­ket­ing purposes.

How To Sell Big with Free Books

Free e‑books are a strate­gic ele­ment to grow busi­ness through viral mar­ket­ing. This book cov­ers strate­gies and dis­tri­b­u­tion plat­forms for dis­trib­ut­ing free e‑books for lead generation. 

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This book deals with the key­word research for online mar­ket­ing activ­i­ties. The right key­words are a deci­sive fac­tor for the rank­ing posi­tion of web­sites in the search engines Google and Bing. 

Blogs and Websites