Publications
Master’s thesis
B2B marketing automation: Do German-speaking hidden champions use the opportunities of marketing automation?
2019
(Written in German)
If you are interested, please inquire, I will then send you the thesis.
The How To Sell Big Book-Serie
How To Sell Big on WeChat
WeChat, as an application from Tencent, is China’s largest social media channel. This book explains how the Chinese social media channel can be used for marketing of individual entrepreneurs and companies.
How To Sell Big on Weibo
Weibo, the social media channel of the Sina Weibo Corp. is the largest micro-blogger service worldwide in terms of user numbers. This book explains how to use and operate Weibo for marketing purposes.
How To Sell Big with Free Books
Free e‑books are a strategic element to grow business through viral marketing. This book covers strategies and distribution platforms for distributing free e‑books for lead generation.
The Keyword-Research
This book deals with the keyword research for online marketing activities. The right keywords are a decisive factor for the ranking position of websites in the search engines Google and Bing.
Blogs and Websites
The blog b2b-marketing.click shares insider tips and know-how about online marketing and process automation.
Besides, the smart fiction story “Push2Peak — The story of the company Niegel&Nagelneu” is told. In this story, the medium-sized mechanical engineering company Niegel&Nagelneu, which is about to go bankrupt, finds a new way to develop new markets and win new customers via the internet using tools, experts and strategies of online marketing.
For this story, interviews with experts from all business areas are conducted, which are then transformed into fictional conversations with the main characters of the story. Thus the managing director Carl Ernst Oberhaupt talks to management consultants, the marketing department manager Mark Etinger goes to seminars and meets speakers from the field of online marketing, the sales director Volker Vertrieb meets renowned customers and the accounting department, led by Doris Dauer, makes telephone calls in search of help to automate processes.
In addition to the individually published chapters, further articles explain strategies, existing tools or clarify processes.
Click here to view the blog b2b-marketing.click
(Blog only available in German)
The topic “platform hacking” is especially close to my heart, because I really enjoy it 🙂 I founded the blog for this topic in June 2020, called “How To Sell Big”, which is meant to be a supplement to the book series.
Platform hacking” is what I call here, the correct use of algorithms to be successful on specific platforms.
So in this blog I explain how YouTube SEO works, how ads on Instagram perform, how to publish your own book on the platform IngramSpark, why the platform HARO can help you with SEO, how to optimize your pins on Pinterest etc.
The blog is maintained in English.
Click here to visit the blog How To Sell Big.
I founded the website www.jobsimonlinemarketing.de as an orientation guide for my german course participants.
With the help of the integrated personality test, users can find out which job in online marketing suits them best. After all, different personalities and skills are required in the different areas of online marketing. A performance manager, for example, must have different skills than a content manager, e‑commerce manager or social media manager.
Furthermore, users learn about the requirements, salary payments and demands of the different job profiles in online marketing. At the same time, they will be informed about corresponding further education and financing possibilities for additional job training (support programs). The listing of industry-specific job portals should also help users and course participants to find the right job for them if desired.
The website is only available in German.
Click here to go to the website.
